Every now and then we get an email from a customer that reminds us WHY I do what I do. It’s not so much the dress designing, but more the inspiration to have fun. Yesterday Genevieve (my right hand woman) received this email from a customer…
Subject: Thread
Hello Genevieve,
My name is Kirsten Durocher and my sisters and I are huge fans of your line. We have enjoyed watching your company grow from the cool bags and accessories to some really awesome clothes and more specifically some very unique dresses. Unfortunately my reasoning behind emailing you was that one of my very favorite dresses from your collection has had a bit of an accident. This is a dress that has gotten more compliments than I can even explain and has been borrowed by just about every one of my girlfriends from Boston to Los Angeles. Honestly, the dress has been a bit of a “sisterhood of the traveling pants” as cheesy as that is and when my friend recently wore it to Opening Day at Del Mar Horse Track in San Diego she said strangers were literally seeking her out across the room to compliment her (my CK Bradley) dress and ask her who the designer was. Needless to say, each and everyone who has worn the dress, including myself has been thrilled to death with the compliments and are always immediately thrilled to spread the good word of CK Bradley.

Let’s rehash this a bit. Does “…too aggressively performing her moves…” include shaking and or stomping? I ask because I, the namer and designer of the dress think it might have had something to do with the dress, not your friend. Can a dress inspire behavior you ask? I think so. The dress in question here is called the Bamba Dress after the dance and song La Bamba…and the origin of that according to Wikipedia “… has no direct English translation, but is presumably connected with the Spanish verb, bambolear meaning “to shake”, or perhaps “to stomp”. So…could I be at fault here for not making a dress with super heavy duty thread knowing that it is almost IMPOSSIBLE not to want to dance while wearing it?

Kirsten. We are on a search for your thread. Stand by….
-On my way to delve into the CK Bradley dress archives on a hot and sticky day…